![]() Long a neglected market for the Cupertino, Calif.-based company, Apple is said to be ramping up efforts to get iPhones and iPads into the hands of consumers in India. Two top Apple executives in India met Monday with CEO's and top executives of major retailers in the country to discuss a new strategy and marketing vision, according to the Economic Times. The idea is to set up "stores within stores" in the "top 50 tier II and III markets," expanding its presence outside large metropolitan areas and into smaller markets. According to the report, the executives said that Apple wants to build 100 "standalone" stores under the franchise model in these markets. The word "standalone" is a bit confusing in this context, though that presumably refers to these cornered-off stores within stores. To be clear, Apple doesn't have official physical retail stores in India at the moment. Click Here More information |
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